"Brand" yourself at the next YWSE Meeting 2/24
Please join YWSE on Tuesday, February 24, 2008 at 7pm when we
present Peter Korchnak who will discuss "Personal and Professional
Branding in the Social Media Era."
The boundaries between our personal and professional identities have
blurred with the advent of web 2.0. The personal and the
professional are now one. Employers use online social networking
sites to learn about job applicants, who scour the internet for
information about their interviewers. Buyers google contractors to
get a picture of their customer satisfaction and their background;
service providers join communities to find out their prospects'
payment history. More than ever, transparency and focus are central
to success. In this presentation, we'll review the ways your
personal and professional identities have merged. And we'll examine
the process and tools of creating and managing your personal and
professional brand to build trust, cultivate relationships, and
achieve your goals.
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Join us for this event on Tuesday, February 24, 2009
souk, 322 NW 6th Avenue, Suite 200 (between Everett + Flanders) www.soukllc.com
doors open 6:45, event begins at 7 sharp and ends at 8 sharp, with
time to stay and mingle afterward
$5 donation to cover food and space can be paid at the door – please
bring cash!
Please RSVP, but come even if you don't: portland@ywse.org
Note our new meeting date--the fourth Tuesday of each month--and new
one hour meeting time!
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Peter Korchnak is founder and principal of Semiosis
Communications, a Portland, Oregon sustainable marketing company,
which empowers socially responsible organizations to differentiate
themselves, cultivate community support, and optimize their
triple-bottom line. From promoting high school dances, to public
relations at a Volkswagen assembly plant, to advertising sales at a
radio station, to customer service at a county government agency, to
fundraising and branding at a nonprofit, to Semiosis Communications,
seventeen years of experience have led Peter to champion
community-building as a viable and sustainable marketing strategy. A
Slovakia native and Southeast Portland resident, Peter has master's
degrees in international relations and political science. In his rare
spare time he keeps busy with industry literature, guerrilla yard
work, trail/road running, or ice/roller hockey.
