NYWSE Incubator Social Entrepreneurs Master Image Management

The Stylist blogger Busting Diva says: “Style is absolutely essential in developing a personal brand. It often affects the rise or fall of a model, movie star, designer or performing artist.” Skillful image management of entrepreneurs is also a reality of the social media age. And social entrepreneurs are not immune.

On Saturday April 4, The New York Women Social Entrepreneurs (NYWSE) Incubator Program held its first photo-shoot at Baruch College, helping to give participants a competitive advantage when representing their brand and pitching to potential partners and funders. Seven women participated, including Keren Perry-Shamir, Ami Desai, Caitlin Dean, Morena Vattuone, Jacqueline Muna Musiitwa, and Lily Liu. Staff and models all had a blast but could not have done it without our friends Jacques Cornell and Steve Hart of Happening Photos and stylist Tijana Beca.  The results, below, speak for themselves.

HappeningPhotos is a boutique firm founded by Steve Hart and Jacques Cornell that specializes in portraiture and corporate and event photography (www.happeningphotos.com). Together they worked devotedly to create a fun atmosphere in which to capture each woman’s beauty and spirit in a flurry of headshots and other poses. Hart is an award-winning documentary photographer whose work has been featured in the “New York Times” and has taught at Rutgers University and the School of Visual Arts. Cornell is an experienced travel and event photographer and has taught at the International Center of Photography in New York City.

 A great role was played by stylist Tijana Beca, a Pratt Institute graduate and women’s wear designer from the luxury brand Susana Monaco (http://crashcoursenyc.wordpress.com). Tijana partnered with each woman to develop a look that captured both her professional goals and individual tastes. The full-service consultation included wardrobe, hair, make-up, and accessory suggestions.  The results were fantastic and the entrepreneurs took a big step forward in refining their brand and image. 

                                                     

                                              

 

 

 

                                  

 

 

                                             

Comments

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