Incubator Training Partner – Geri Stengel (Ventureneer.com, Stengel Solutions, and the New School)

On March 21st, Geri Stengel, former director of Dow Jones Information Services, talked to the New York Women Social Entrepreneurs (NYWSE) Incubator participants about everything under the sun related to marketing and market research. She said that she has the uncommon interest of writing business plans and when she realized this, she knew she had a potential career as a consultant. It seems that her tenacity to “figure it all out” accounts for her multi-faceted success ranging from quantitative strategy to the creative aspects of marketing.

Ms. Stengel’s business strategy and marketing firm ’Stengel Solutions” reflects her broad interests in a suite of service offerings that include individualized marketing expertise and business strategy implementation.

Another dimension of Ms. Stengel’s character and professional career is her philanthropic penchant for developing and growing other fledgling entrepreneurs. For example, she is a mentor with the New York Women Social Entrepreneurs Incubator program, where she coaches a start-up organization, and she is part of the advisory board with the National Association of Women’s Business Owners-NYC. A natural educator, she is also an adjunct professor of Entrepreneurship at The New School in New York City.

 When Geri spoke to the NYWSE Incubator participants she underscored the importance of understanding how to best position one’s enterprise within the market. She also hi-lighted branding, public relations, and social media strategies from a “Do-It-Yourself” perspective.

 Just last month Ms. Stengel and business partner David Rudofsky launched Ventureneer.com, an Internet learning environment that offers online business classes that provide the tools to better run an enterprises without the prohibitive costs of traditional educational formats. Ventuerneer also offers peer-to-peer coaching and on-line events that benefit start-up businesses and nonprofits, especially social enterprises.  Stengel educates with great ease on her ventureneer site with witty stories (on topics like  potty training toddlers and a treacherous hiking trip), effectively conveying ideas from a big picture perspective.

For more information about Geri and her ventures, please see:                       

www.ventureneer.com and www.stengelsolutions.com