Welcome to NYWSE
Globally recognized, entrepreneur Cynthia Hellen, is the Founder and CEO of SMPLCT Lab, (pronounced “simplicity lab”) a design lab based in New York, that creates sustainable products, services and experiences for people and planet. SMPLCT Lab’s mission is to improve lives, build communities and protect the environment.
Hellen regularly gives keynote speeches and hosts workshops at conferences, corporations, universities, nonprofits, and community groups on women entrepreneurship, “frugal” innovation, and startups worldwide. Hellen serves as Chapter Leader of New York Women Social Entrepreneurs (NYWSE), a nonprofit promoting young women social entrepreneurs. In 2016, she was honored with the “Phenomenal Women Award” by Baruch College. In 2015, she was awarded The Coaching Fellowship. In 2013, she launched socentech, an online community where she investigates social entrepreneurship, and low-cost technology for poverty reduction. In 2012, she became the recipient of a Bloomberg Businessweek and Sandbox Network Fellowship for empowering women in a remarkable way. Her work has been profiled nationally and internationally. She mentors at the Athena Center for Leadership Studies at Barnard College, the most sought-after women’s college in the nation.
A journalist by training, Hellen began her career in the New York Television industry but transitioned to online media which inspired her to combine her passion for music and social change. In 2010 she co-founded, directed, and produced GIRLS WHO ROCK, a crowd-pleasing, change-making concert during Internet Week NY aimed at sponsoring girls’ education worldwide. In 2011, she joined roboticist, Heather Knight of Marilyn Monrobot, to launch the 1st Robot Film Festival in NYC. In 2013, she launched socentech, an online community where she investigates social entrepreneurship, and low-cost technology for poverty reduction. In 2013, she joined author, and entrepreneur Vivek Wadwa, and became ambassador & co-author of Innovating Women, a crowd-created book about women & the innovation economy as well as co-curated Explorers Festival, a one-week entrepreneurship and innovation festival in Lisbon, Portugal.
Cynthia currently lives in Brooklyn, NY.